Last updated: 26 January 2026
At The Edit | Skin by Amy (“we”, “us”, “our”), we are committed to protecting and respecting your privacy.
This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit our website, contact us, make a booking, or use our services.
We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
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1. Who we are
Business name: The Edit | Skin by Amy
Legal entity: Edit Skin Ltd
Location: Winterton, North Lincolnshire, United Kingdom
Email: amy@editskin.co.uk
We are the “data controller” responsible for your personal data.
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2. What information we collect
We may collect and process the following personal data:
• Name
• Email address
• Phone number
• Booking and appointment details
• Information you provide via enquiry or contact forms
• Consultation details relevant to your treatment (handled confidentially)
• Payment and transaction records (processed securely via third-party providers)
• Technical data such as IP address, device type, browser type, and website usage data
We do not knowingly collect data from children.
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3. How we collect your data
We collect data when you:
• Fill in forms on our website
• Contact us by email or social media
• Make a booking through our online booking system
• Attend appointments or consultations
• Browse our website (via cookies and analytics tools)
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4. How we use your information
We use your personal data to:
• Manage bookings and appointments
• Communicate with you about your treatments
• Respond to enquiries
• Maintain client records
• Process payments
• Improve our website and services
• Meet legal and regulatory obligations
We will never sell your personal data.
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5. Lawful basis for processing
Under UK GDPR, we process your data under the following lawful bases:
• Consent
• Performance of a contract (appointments and services)
• Legal obligation
• Legitimate business interests (to manage and grow our business safely and professionally)
Special category data (such as health-related skin information) is processed only for the purpose of providing treatments and with appropriate safeguards.
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6. Booking system and third-party services
We use an online booking system (such as Fresha) to manage appointments, reminders, and client records.
We may also use trusted third-party services such as:
• Website hosting providers
• Booking and scheduling systems
• Payment processors
• Email and communication platforms
These providers only process data on our behalf and are required to keep it secure and compliant with UK data protection law.
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7. How we store and protect your data
Your personal data is stored securely and only accessed when necessary.
We take appropriate technical and organisational measures to protect your data from loss, misuse, unauthorised access, alteration, or disclosure.
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8. How long we keep your data
We retain personal data only for as long as necessary to:
• Provide services
• Meet legal, tax, and insurance obligations
• Maintain accurate business records
When no longer required, data is securely deleted or anonymised.
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9. Your rights
Under UK GDPR, you have the right to:
• Access your personal data
• Request correction of inaccurate data
• Request deletion of your data
• Object to processing
• Request restriction of processing
• Data portability
• Withdraw consent at any time
To exercise any of these rights, please contact:
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO):
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10. Cookies
Our website may use cookies and similar technologies to improve your experience and analyse website traffic.
You can control or disable cookies through your browser settings.
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11. Changes to this policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.
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12. Contact us
If you have any questions about this Privacy Policy or how your data is handled, please contact:
The Edit | Skin by Amy
Email: amy@editskin.co.uk
Location: Winterton, North Lincolnshire, UK